Social Media Tips To Help Home Builders

Architect Studying Plans Outside New Home

If you offer home building services, then you can use social media to your advantage. You want to make sure that you know how to use social media because a lot of people use that kind of website. To reach out to more potential clients, you’re going to want to try out these tips.

A home builder is going to have to make a business profile on a social media site. If you don’t have a page already, then you’re going to want to put one together. When building your business profile, make sure that you don’t include anything on it that has to do with your political affiliations or things like your favorite movies. You don’t want people to come to the page only to be greeted with things that have nothing to do with your business. You want your page to be professional and to not have anything on it that could turn people away because they aren’t into the same things you are.

Getting followers can be a little difficult when you are first getting started. One way to get more would be to have a contest of some kind where you give people a prize for sharing your page with their contacts. For instance, you can give people a free t shirt if they share a certain post about your company with others. Even if it costs you a little money to hold a contest, the advertising that you’re paying for is more than worth the price the prize is worth.

Make sure you know how to speak with clients through your social media page. You don’t want to get too personal with people. You mostly just want to make sure you treat them well and that you listen to anyone that has a problem with your company. For instance, if someone says that they didn’t like an aspect of your service, you need to listen to that and make some changes to the way you do things. If you don’t listen to the people that are working with your company, then you may make the same mistakes in the future and turn away more people. A great example of professional communication on social media is www.bentragerhomes.com.au. You can view their Facebook posts here: https://www.facebook.com/bentragerhomes/

Collect reviews so when people find your social media page, they also find the reviews about your service. You want to make sure you do great work for people when building homes for them so you can get the best reviews possible. If you notice that you’ve been getting poor reviews as of late, you need to figure out what the problem is before you get a lot of bad reviews. Perhaps you need to hire someone new or maybe you have to change how you do certain tasks so you can make people more happy with your services.

You now know how to use social media as a home building service. You want to make sure that you’re doing what you can to keep up with your social media profiles online. That way, you can reach out to people that need a home builder.

Renting vs Buying Transport Equipment for Your Business

several trucks parked in a perfect row

When it comes to running a business, capital expenses can be quite intimidating. For many businesses, vehicles are one of the biggest potential expenses, and figuring out what is worth buying, and what you should rent, is not easy. Here’s a quick look at the pros and cons of renting versus buying your transport equipment.

Why Buy?

If you buy transport equipment, you own it outright. It’s one up-front expense, or a deposit and then loan payments, if you take out a loan on the equipment, but once that loan is paid off you own the equipment and you don’t need to pay anything else out beyond maintenance and insurance. You should find that if you keep the equipment in good condition, it will be cheaper in the long term to buy, than to rent. You can do what you like with the equipment, including modifying / upgrading it, and you don’t need to answer to anyone.

If you buy used, then thanks to the speed with which transport equipment depreciates, you can get some quite affordable equipment that will last you for many years.

Why Rent?

Renting may save you money up-front, and it will give you a little bit of flexibility in that you can pick some equipment, rent it for a while, then hand it back. Many companies do this if they like to always have relatively new equipment, since this means that at the end of each lease they can ‘replace’ the equipment when they start a new lease.

With rental agreements, there are often options for people to take out a maintenance contract. If you’re not wanting to have the burden of in-house mechanics and engineers, then this can be an attractive option. There’s less up-front outlay for renting, and you can have someone else taking care of the vehicles. For a startup without much capital, or a company with a small but growing business, this is an appealing way of doing things.

As you grow, you might find that the cost difference between hiring a truck and buying starts to become less appealing, and at that stage, buying a few second hand vehicles could be a good starting point to extending the fleet, but rental is a versatile option that is used by many companies.

Which is Best For Your Business?

Not all small businesses or even medium sized ones can access sufficient credit to buy. For many, renting makes more sense just as a way to build a credit rating and to get started in the industry. Renting means that you aren’t tied down with capital that isn’t exactly liquid – you can scale up and down as your business requires, and you have the flexibility to rent more equipment when seasonal demand requires it, and use less when you don’t need the whole thing.

It makes sense to build a business plan and consider both options, thinking ahead a couple of years and making sure you don’t tie yourself in to anything that is overly complex.