You’re in luck if you find yourself looking up a new product in Australia and you just learned about it and want to see a video on the dot. When you visit most businesses’ websites, you can find plenty of information about their services, but explainer videos are one of the most common ways to give this information to potential clients.
A short-form video that highlights a company’s product, service, or business idea in an effective and appealing way is known as an explainer video. The sole purpose of creating this multimedia output is exclusively for product commercials and marketing strategies of certain companies . In addition, these clips are utilised by businesses to attract or entice customers on their websites and influence them to make a purchase and do it all over again to establish brand loyalty and recognition.. Some even use Facebook or other social media websites to promote their goods or services through these films.
Why do explainer videos work?
- Explainer films are usually under three minutes in duration, but the greatest ones are frequently shorter—between one and two minutes.
- Strong call to action (CTA): Explainer videos need to make it very clear what they want the viewers to do after viewing.
- Problem-solving-focused: Explainer films are concentrated on resolving a particular issue, outlining their offering, and demonstrating why they are the right solution.
- Suit the company’s identity and the audience: Explainer videos work best when the voice and approach are appropriate for both the target market and the company in question.
- Top level: In order to effectively communicate a brand’s value proposition, explainer videos must be of a high quality, both in terms of production and content.
The following characteristics characterise all effective explanation videos.
Why then are the finest explainer videos able to maintain their succinctness, excellent quality, compelling call to action, and understandable solution? They each possess an identical format.
- What: What issue is the crowd facing?
- How will the answer you provide (product/service) solve it?
- Why: What makes you the audience’s best option?
Explainer videos frequently neglect to emphasise the why in favour of the what and the how. They do an excellent job of discussing a product or service, but they fall short when it comes to conveying the core mission of the business. Your business needs to convey a compelling core mission statement that connects specifically with their intended audience in order to explain the why. This may be done by using video marketing to identify who their target audience is.
What kind of multimedia output is expected?
You must first choose the type of explanation you want to make before you can start producing your own. Three main categories may be seen in the majority of explainer videos.
The most common choice is an illustrated explainer film. This how product videography can help you sell: they are visually appealing and relatively simple to make. There are no expensive preparations are needed. Animation tends to make explainer videos more visually appealing than a guy standing because of the educational style of an explainer video.
Graphics instructional videos come in a variety of forms and serve a variety of purposes.
- Infographics: These mimic the look of an overview while outlining the salient aspects of your company through the use of data visualisations and creative symbology.
- Blackboard: This overdone yet well-liked animated explainer film style, which includes scribbling on a chalkboard or whiteboard, is well-liked due to how simple it is to produce.
- Brand modelling is best used as an executive summary of a piece of computer software or a digital platform and includes real screencast footage of what you’re selling in operation.
- Character-Driven: This explainer video tells the tale of your product or service and how it might alleviate your customer’s concerns using adorable cartoon figures that ought to reflect your potential customer.
