3 Reasons Why SEO is a Good Investment

Modern business concept

Do you own a business and are currently looking for new ways to market? Marketing and advertising are great ways for a business to grow each year. It can be different to learn which marketing strategies are the best to grow the revenue for your business. Fortunately, there are some marketing strategies that work better than others. One of these marketing strategies is known as search engine optimization. Let’s go over what search engine optimization, also known as SEO, is and how it can benefit your business.

What is Search Engine Optimization?

According to https://duxdigital.com.au/expertise/seo/, in its most basic form, search engine optimization is a particular marketing strategy used to increase the number of visitors to a business’s website. It does so by making sure the company site is listed highly on a search engine. For example, if you own a dental office in Orlando, you will want your website to show up in the Google listings on the first page when someone types in “Orlando dentist”.

Why SEO is a Good Investment for Your Business

You may be asking yourself should I start an SEO campaign for my business? This is a great question to ask yourself because SEO campaigns can be pretty pricey. So let’s start off with the number one reason as to why you should invest in search engine optimizer.

Getting More Vistors to Your Website

One of the top reasons you should invest in SEO is because you will get more visitors to your website. The type of visitors that will come to your website will also be warm since they are actively looking for your product or service. Due to the prospect being warm it is easier to convert them into a customer or a client.

Easily Target Your Audience

You can also easily target your audience with search engine optimization. Unlike radio ads which target the whole geographical area, an SEO campaign can specifically target the type of audience you want. For example, if you own a dental practice you can target people who want to get dentures in the area by making a webpage about the topic and ranking that page on Google.

May Cost You Less Money

An SEO campaign may even be cheaper for you since you can target your audience better. Even though the price may seem higher, you will most likely get a better return on your investment by going with an SEO campaign. An example of this is spending $500 for a newspaper ad that brings you no new customers clients compared to an SEO Campaign which cost $2,000 but brings you in 5 new clients a month. The SEO campaign is clearly the winner in this case.

These are just some reasons why search engine optimization is worth investing in for your business. You’ll be able to get more visitors to your website, target your general audience better, and get a better return on your investment. Be sure to ask local SEO firms what they can do for your business.

Understanding your customer is your bread and butter bottom line and key to business success

Anyone in business knows that the customer is always right and we have to ensure they stay happy, satisfied customers – especially in the age of instant social media messaging.

So what can a business do to ensure they keep their customers happy?  We have put together 5 pointers to give your business the customer edge:

  1. Understand your target customers business trends as applies to your industry
    Using data already collected on your customer’s trends, monitoring online forums and various social media platforms for any reviews about your company.
  2. Profile your customers and those you would like to be able to draw in to keep your business fresh
    Customer profiling involves building up a database with relevant customer information such as their location, characteristics, age, family unit, their spending trends, why and when they tend to spend and which of your products they are most likely to buy.
  3. Have product brand discussion forums
    Use the power of your social media marketing applications to start discussions on your product brand. These like the in-store-surveys provide valuable data about your customers and have the ability to reach potential new customers whilst building a rapport with your current ones.
  4. Have regular customer surveys, feedback forms and suggestion boxes
    Survey forms at the checkout desks with a feedback and or scorecard on the back to rate their experience, etc.
    The good old customer suggestion box is still a top favorite and shows the customer their opinion does matter, especially if you use social media to broadcast the customer suggestion of the month, etc.
  5. Make use of mystery shoppers as a source to determine real-time customer feedback

Mystery shoppers provide the business with a great source of information on their customer service experience.  This helps identify potential staff needs such as training or extra help because one of the biggest steps to keeping your customers happy is having staff that have the tools and knowledge to help the customer.